Date: 27 Jan 2018
A presentation of how brands have started to evolve from traditional advertising to content marketing. This module will include case studies and best practices. Briefs which the Participant Groups will work on for the duration on this course will be distributed at this first session.
Topic 1: What is Content Marketing?
Headed by Timi Siytangco, Vice Chairman, Asia Content Marketing Association
Topic 2: Your Brand Briefs
Our Brand Partners will be presenting their briefs for participants to work on.
Topic 3: Content Marketing Best Practice
Headed by Nick Fawbert, CEO of Mutiny Asia