Date: 10 Feb 2017
Understanding client briefs, generating a strategy, ideation, types of content, creative concepts, storytelling, formats and treatments.
Topic 1: Creating a Content Marketing Strategy
Headed by Nik Vyas, Board Member, Asia Content Marketing Association
Topic 2: Nailing Your Next Big Idea
Headed by Rajiv Jayaraj, Director at Wavemaker
Topic 3: Storytelling for Brands
Headed by Simon Yin, Creative Director of Mustard Films HK