Course Module

Module 03 – How to Create the Next Big Content Idea (10 Feb 2018)

Date: 10 Feb 2017

Understanding client briefs, generating a strategy, ideation, types of content, creative concepts, storytelling, formats and treatments.

Topic 1: Creating a Content Marketing Strategy

Headed by Nik Vyas, Board Member, Asia Content Marketing Association

Topic 2: Nailing Your Next Big Idea

Headed by Rajiv Jayaraj, Director at Wavemaker

Topic 3: Storytelling for Brands

Headed by Simon Yin, Creative Director of Mustard Films HK