Date: 3 Feb 2018
Understanding the important of research, trend analysis, strategy, content amplification, data and analytics and how it all works to build the best content strategy.
Topic 1: How To Read Data & Analytics
Headed by Viktor Svanberg, Digital Strategist APAC, Universum Global
Topic 2: Identifying Trends & Evolving Your Content
Haydn Evans, Founder of Sixtoes TV
Topic 3: Brand ROI
Tony Chow, Content Head APAC, Marriott