Find out how Barbie included fathers into their narrative. Marketers at Mattel wanted to shift consumers’ focus to Barbie’s purpose …
Airbnb “Destination Content Marketing”
Coca Cola “Share a Coke”
Though a lot of people loved Coke, the brand was becoming too familiar, and too predictable. They wanted to speak …
Watch Now
Wanna learn how to build a career in Content? Then sign up for the Creator Collective, and learn from the …
Final Graduation Showcase (28 April 2018)
Date: 28 April 2018 All 7 groups will gather to present their pitch to the 7 different brands at the …
Module 10 – Lights, Camera, Action! (14 & 21 April 2018) – No classes. Put together your pitch, create content and prepare.
Date: 14 & 21 April 2018 Participants will work with industry professionals to write, shoot and edit samples for their …
Module 09 – Building a Successful Career in Content (7 April 2018) – Optional Module
Date: 7 April 2018 What’s next? You’ll hear from companies that hire content creators, options available, top content personalities locally …
Module 08 – Pitching & Managing Relationships (24 March 2018) – Optional Module
Date: 24 March 2018 Understanding how to put together the perfect pitch, what to do after you win a brief …
Module 07 – Getting an Audience (17 March 2018)
Date: 17 March 2018 Audience acquisition across paid, owned and earned channels, social media marketing and best practices for optimization. …
Module 05 & 06 – How to Make Great Video (3 & 10 March 2018)
Date: 3 March 2018 & 10 March 2018 Workshops covering the technical aspects of content creation and video production such …