Course Module

Module 07 – Getting an Audience (17 March 2018)

Date: 17 March 2018

Audience acquisition across paid, owned and earned channels, social media marketing and best practices for optimization.

Topic 1: Identify Your Audience

Headed by Isabella Barbato, Head of Marketing APAC, Outbrain

Topic 2: Distribution & Amplification

Headed by Joseph Sales, Senior Content Strategist, John Brown Novus

Topic 3: Lead Generation & Building A Community

Headed by David Fallarme, Marketing Manager, Hubspot