Course Module

Module 02 – The Science of Content That Works (3 Feb 2018)

Date: 3 Feb 2018

Understanding the important of research, trend analysis, strategy, content amplification, data and analytics and how it all works to build the best content strategy.

Topic 1: How To Read Data & Analytics

Headed by Viktor Svanberg, Digital Strategist APAC, Universum Global

Topic 2: Identifying Trends & Evolving Your Content

Haydn Evans, Founder of Sixtoes TV

Topic 3: Brand ROI

Tony Chow, Content Head APAC, Marriott